随着大数据时代的到来，企业对市场数据的收集、处理与分析能力成为核心竞争力之一。同时，经济转型与产业升级也对高素质复合型人才提出了迫切需求。为响应国家创新驱动发展战略、服务经济社会发展大局的重要举措，引导学生掌握市场调查与分析的专业技能，提升数据处理能力，培养适应未来社会需求的高素质人才，为国家的经济发展注入新的活力。学校拟开展“正大杯”第十五届全国大学生市场调查与分析大赛校内赛，具体事项通知如下：
一、竞赛规程
（一）竞赛名称
2025年辽宁省普通高等学校大学生市场调查与分析大赛留学生组暨“正大杯”第十五届全国大学生市场调查与分析大赛留学生组校内赛
（二）竞赛目的及意义
大赛旨在通过提供实践与理论相结合的竞技平台，激发大学生对市场调查与分析领域的兴趣与热情。锻炼学生在复杂多变的市场环境中，运用统计学、市场营销、信息技术等多学科知识，独立进行市场调研、数据收集、分析与解读的能力。通过竞赛，学生不仅能够掌握先进的市场调查与分析技术，还能在实践中提升团队协作、项目管理及创新思维等多方面能力，为未来职业生涯打下坚实基础。
（三）竞赛对象及要求
竞赛面向沈阳城市建设学院全日制本科生。
（四）竞赛内容
竞赛分为知识赛和校内赛两个阶段，知识赛时间：2月25日-3月1日；校内赛时间：3月1日。参赛选手完成第一阶段知识赛，成功入围后方可参加校内赛。
知识赛以网络方式进行，具体参赛方式请各位参赛选手扫码进群，群内通知。
校内赛以线下方式进行，每支参赛团队需提交一份市场调查与分析报告，请各参赛小组将最终报告发送至指定邮箱：624154806@qq.com。
（五）竞赛时间及报名方式：
报名时间：2025年2月25日-2025年2月28日
报告提交时间：2024年3月5日10：00
报名方式：请各单位上报参赛小组名单，参赛小组自行下载参考附件填写相关信息内容。
二、竞赛规则
（一）竞赛规则
竞赛本着公平、公正、公开的原则，依据参赛队伍整体表现综合评定，全面评价参赛选手综合竞赛水平。
（二）评审方式及标准
本次竞赛根据市场调查与分析报告得分从高到低进行排名，并以此确定最终晋级名单，经审核后公布。
（三）奖项设置
竞赛设立一等奖、二等奖、三等奖。分别占参赛总人数的10%，20%和30%。
三、竞赛组织
主办单位：沈阳城市建设学院教务处
承担单位：沈阳城市建设学院留学生学院
沈阳城市建设学院管理学院
四、其他
（一）联系人及联系方式
佟老师：18604018815（微信同步）；
邮箱：624154806@qq.com。
（二）其他未尽事宜
附件：“正大杯”第十五届全国大学生市场调查与分析大赛校内赛报名
留学生院 管理学院
2024年11月2日
Notice on Conducting the On-Campus Competition for the 15th "Zhengda Cup" National College Students Market Survey and Analysis Competition (International Students Group)
To address the demands of the big data era and cultivate interdisciplinary talents capable of driving economic transformation, Shenyang Urban Construction University will host the 15th "Zhengda Cup" National College Students Market Survey and Analysis Competition (International Students Group). This initiative aligns with China’s innovation-driven development strategy and aims to enhance students’ professional skills in market research, data analysis, and teamwork. Details are as follows:
I. Competition Guidelines
(1) Competition Name
2025 Liaoning Provincial College Students Market Survey and Analysis Competition (International Students Group) & 15th "Zhengda Cup" National College Students Market Survey and Analysis Competition (International Students Group) On-Campus Competition
(2) Purpose and Significance
The competition integrates theory and practice to inspire students’ passion for market research. Participants will apply interdisciplinary knowledge (statistics, marketing, IT) to conduct independent market surveys, data collection, and analysis, while improving teamwork and innovative thinking skills.
(3) Eligibility
Full-time undergraduate students of Shenyang Urban Construction University.
(4) Competition Structure
Stage 1: Knowledge Competition (Online)
Time: February 24–March 1, 2025
Participants must pass this stage to qualify for the on-campus competition.
Details will be notified via the official WeChat group (scan QR code to join).
Stage 2: On-Campus Competition (Offline)
Time: March 1, 2025
Each team must submit a Market Survey and Analysis Report to: 624154806@qq.com.
(5) Registration and Deadlines
Registration Period: February 24–28, 2025
Report Submission Deadline: March 5, 2024, 10:00 AM
Registration Method: Teams must download and complete the registration form (see attachment) and submit it through their departments.
II. Competition Rules
(1) General Principles
The competition adheres to fairness, impartiality, and transparency. Teams will be evaluated based on overall performance.
(2) Evaluation Criteria
Rankings will be determined by the scores of submitted reports. Final results will be reviewed and published officially.
(3) Awards
First Prize: 10% of participants
Second Prize: 20%
Third Prize: 30%
III. Organizing Units
Host: Academic Affairs Office, Shenyang Urban Construction University
Coordinator: School of Management & International Students College, Shenyang Urban Construction University
IV. Additional Information
(1) Contact Details
Mr. Tong: 18604018815 (WeChat同步)
Email:624154806@qq.com
(2) Attachments
Attachment: Registration Form for the 15th "Zhengda Cup" On-Campus Competition
International Students College & School of Management
November 2, 2024
